Buyer Guides.

Choose products around your customer’s everyday play

Build a cat enrichment range by choosing a clear product role first, then comparing size, material and packaging. These buyer guides help pet brands, independent retailers and subscription-box teams turn a shortlist into a practical purchasing brief.

Start with the interaction you want to offer: exploring a tunnel, scratching a dedicated surface, searching for treats or chasing a toy. Choose one focal product and add companions that provide a different activity. For example, compare the A01 felt tunnel with the A06 searching mat rather than selecting several items that serve the same purpose.

Check the dimensions against your customer’s home and your sales format. A retail display, online parcel and subscription box may require different pack sizes, instructions and set contents. Include care information and any assembly steps in that comparison.

When requesting samples, share the selected SKUs, destination market, approximate quantity and customization preferences. Use the range checklist to organize these decisions, then send your product brief for specifications, sample options and a quotation.